Overall - 3/5
I like the wand and formula of this mascara. Good daily mascara.
Josie Maran GOGO Instant ‘Natural’ Volume Argan Mascara claims to be a volume-boosting mascara that naturally plumps and curls for maximum lash drama (from Sephora website). This mascara was formulated with no parabens, sulfates, synthetic fragrances, or dyes. The finish of this mascara is really black with kind of a gloss or sheen.
My experience with this mascara is that it dries quickly and holds a curl well. My lashes look great with 1 – 2 coats and I think that Josie Maran GOGO Instant Natural Volume Argan Mascara is great for day to day. I love their big patented triple v wand, I find I can apply the mascara easily and very quickly, and I haven’t experienced any clumping at all with this mascara. I also didn’t have any issues with smudging or flaking. My only issue with the Josie Maran GOGO Instant ‘Natural’ Volume Argan Mascara is that it isn’t water proof. It claims to be ‘water resistant’ but once it gets wet it’s smeary and flakey all over the place. Out of the Lash Stash 2010 box, this is one of my top picks from the collection. Also, since I usually rotate between 2 or 3 mascaras at a time, I can’t comment on whether the Argan oil has improved the condition of my lashes.
I don’t normally list ingredients but since Josie Maran GOGO Instant Natural Volume Argan Mascara is marketed as a ‘natural’ mascara, I figure it would be interesting to show the ingredients. In my honest opinion there will never be an all-natural mascara that will deliver the effects that we want in a good mascara. With that said I think it’s great that companies are experimenting with their formulas and introducing mascaras that help to nourish and condition our lashes.
Quantitative Ingredients: Water, Styrene/acrylates Copolymer. Organic Copernicia Cerifera Wax, Dilinoleic Acid/propanediol Copolymer, Glyceryl Stearate, Stearic Acid, Oleic Acid, Polyvinyl Alcohol, Ci 77499, Tromethamine, Black 2, Kaolin, Pvp, Mica, Organic Argania Spinosa Kernel Oil, Organic Beeswax, Hydroxyethyl Cellulose, C18-36 Acid Triglyceride, Aloe Barbadensis, Lecithin, Potassium Sorbate, Hexylene Glycol, Laureth-4, Panthenol, Simethicone, Sodium Carboxymethylcellulose, Phenoxyethanol, Caprylyl Glycol.
All in all I really enjoyed the GOGO Instant Natural Volume Argan Mascara.